SEO on-page is a way to do optimization directly on our website. In 2019 this optimization, of course, must follow the development of Google’s algorithm, so there are always adjustments every year.
Until now, SEO on-page has become a tool that we must understand from the very beginning when building a website. Especially if the website that is built aims to get traffic, attracting many visitors, of course, can maximize the presence of your website.
Apart from the structure of the website pages, SEO on-page can also be done through the content that you have created. Therefore, before creating content we must also know how the optimization process works.
How Does On-Page SEO Optimization Work?
After publishing a piece of content, the search engine will automatically find your content. But even so, ranking in the search engine depends on how the robot can access and understand the content that you create.
- Use of Title According to Keywords
Sometimes we are mistaken before creating website content. People focus more on making titles, even though the first thing to do is to choose potential keywords. Then the title follows the keyword.
Therefore, it is important for you to make a title that matches the keywords that have been selected previously. Do not let the title written in inversely proportional to the selected keywords, this of course will make you have trouble when doing optimization later.
Titles containing keywords or keywords are more easily detected by Google’s algorithm. Then create a title that catches the reader’s attention. For example, the title that you make can answer the keywords they write, it is better than the title of a different click stanza with the contents of the content.
Also avoid making titles with ambiguous or ambiguous meanings, even using just one word. People who see titles like that will not be interested because they don’t answer what they want. Also note also the number of characters in making the title, Short but can explain the material as a whole will be much better.
- Optimizing URLs and permalinks
If you look at a website and select several articles, of course, the URLs that appear on the web pages will be different from each other. Not infrequently there are those who make the URL of the title of the article that has been made. So that SEO can work well, you should use a URL that contains keywords.
Some things that need to be considered when setting the concept of a URL is not using the basic word because it has no effect on optimization. Then for the convenience of visitors use a short URL, connect each word with a dash (-), and use the words in the URL.
If the URL settings are made on all the content that you have ever made, then SEO optimization will work well. Do not forget to also monitor the entire URL of your website article. So that all can be optimized properly, without missing anything.
- Content creation
The essence of a website is the content that is provided. Many websites display articles as the content they create. Quality article content certainly makes visitors more comfortable to keep reading, so they are also expected to read other content on your website.
In addition, Google also likes content that is relevant and in accordance with the topic. Therefore many people have left good click content because it does not affect SEO performance. The search engine only displays a line of your content while on the search page. Therefore you must be able to arrange words in one sentence that can answer user questions.
- Heading 1, 2, 3
In the article usually, there is a heading that is used as a marker for some parts of the article. When you want to add a heading to the article, this is a basic way you can do SEO optimization. Google’s own algorithm only pays attention to Heading 1 to 3 only in improving website performance.
Heading has the main function as easiness for the reader to understand the topic you are writing, even the same thing applies to crawler robots. Instead of writing articles with many paragraphs without headings, today’s readers like articles with headings and accompanied listicle because it is easier to understand.
- Using Images
The final component that you must pay attention to when optimizing with SEO on-page is the use of images. Articles that use images are certainly more interesting because if you continue to read the words the eyes get tired quickly. With the pictures can refresh the mind of the reader so they want to continue to see the article
However, the use of images must also be effective. Don’t use images that are not relevant to the article you are writing about. As much as possible the image you use can represent even an answer from the contents of the article. Thus the reader will always be interested in the writings that you post on the website.
In addition to using images that match the topic of the article, renaming images containing keywords from the article is a good step. Then do not use images with large sizes, because it will make your website speed becomes slow.
That’s the way on-page SEO can be done in 2019 related to optimization on each content. But even more, detailed ways will always change because it follows Google’s algorithm. Until the middle of this year alone, there have been hundreds of algorithms used by Google. Therefore the website owner must also be up to date on the algorithm.