Talking about making a website, before starting the creation there are some basic things that need to be known. These things will affect the direction and development of your website.
Technically you can choose to create a website by buying hosting and own domains or unpaid websites like Weebly, WordPress, Drupal, Prestashop, Modle, and Joomla.
But making a free website usually has some weaknesses ranging from appearance to other things that are important. Another weakness is that we cannot use TLD domains (top-level domains)
For example, if you have to host on Weebly, your domain name will change to “kuku.weebly.com “which makes visitors think that your site is only on someone’s domain and cannot be trusted.
Website Development Stereotypes
In making a website, there are some things that are often misinterpreted by many people so that they consider making a website difficult.
These things, for example, a website maker must know the programming code, cost tens of millions and require a very long time to make it.
Though technology is now more advanced, some breakthroughs make websites easier, for example like elements that allow us to design views with drop downs. In other words, website creation and code can be done automatically.
Making it also does not need to cost a lot of up to tens of millions because hosting and domains can be purchased without having to ask an agency to make a website for you.
Guide to Creating a Website with WordPress
The following guide will explain how to make a website in a clear and concise manner in less than half an hour.
- Buy Hosting and Domain
Hosting is a technical term for the residence of a website, or there is mention of web hosting. The function of hosting is a computer system that will continue to turn on to save files from the website and display them to visitors.
You must also have a website address like www.example.com, or what is commonly referred to as a domain name. Fortunately, hosting providers usually provide one hosting package and domain so it’s easier to get it.
Related to the two things above, now it’s not difficult for us to find a hosting company that has good service at a reasonable price. Yes, before buying it is a good idea to make sure that the services that are offered and the prices offered are reasonable, don’t be fooled by companies that sell hosting at low prices but the quality is not feasible because later this will be very detrimental.
As a suggestion, you should choose a trusted hosting with a good track record. A good hosting will definitely make it easier for a website to be opened for 24 hours continuously without any problems such as a server suddenly down.
Hosting provider that until now has been reliable and easy to manage for beginners is Hostinger. Another company that is no less good and its quality is also international is the Google cloud platform. If even Hostinger can’t make you believe, we think the Google Cloud Platform can be the ideal choice.
- Install WordPress
Before continuing the discussion you must ask about what is WordPress and what is its function?
As discussed earlier, WordPress is a CMS (Content Management System) software that functions to help the entire website in its design, content, settings and desired structure.
WordPress has become a machine that runs a third of websites worldwide. This engine is also free, easy to use and developed by offering many free plugins and has a large and supportive community of users. Even the user manuals are easy to find on the internet and most don’t require a fee.
The first step in installing WordPress is to first log in to your hosting account.
Several product listings will be there, then select the “manage” button in the “hosting” section. You will be directed to the hosting dashboard section and look for “Auto Installer” under the “website” or the yellow flash monitor icon. The purpose of the Auto installer is to add a CMS to the website. Select the WordPress option to start the installation process.
In the installation process, you will be asked to choose a domain name as needed. If WordPress only wants to be used for blogs, you can choose the folder namedomain.id/blog.
Next, you need to create an administration account for the website by entering your username, password, and email address in anticipation of having to repeat access to your website. The email name you enter here is using your own domain, such as email@example.com, etc.
The final step is to choose the admin panel language and website title which can later be changed as desired. If so, click the “install” button and wait for a few moments to appear a table containing newly created website information. To enter the administration section, then click the “WP Admin” button.
- Configuring WordPress
Not all settings from WordPress are automatic choices. Therefore some features must be changed according to needs.
Some features on the left side of the dashboard do not have to be learned directly. You only need to use a few that are often used like posts and pages. In this section, you will often visit him for the creation of new content, comments, and discussions.
What you need to know from the two features above is the function of the page for content that is not changed frequently like “About Us”, while the post has a function in adding content on a regular basis.
Another part that is no less important than the WordPress admin menu is the Display feature. This section allows you to install and change website themes that will help add navigation menus, widgets, specific category buttons, and search bars. In addition, this section also has a customizer menu for adjusting colors and fonts.
Other facilities are the plugin section to add other features such as the share button, security, contacts, and others.
- Add Plugins and Themes
It is important not to ignore website views. You may use the default theme of WordPress, but you must realize that the theme has been used by millions of people, and of course, it will make your website the same as other websites.
But if you have no problem with that, the default theme of WordPress is not a problem, even in quality, this theme is SEO Friendly.
Our advice, make a website with a unique appearance either by editing the part of the code yourself or using a premium theme. If you want to buy premium themes, ThemeForest can be your place to shop.
As additional material for various features, you can also activate plugins that are free or paid. The following plugins are the most used:
Akismet: works to filter out comments that contain spam links and words that you think are not eligible to be displayed.
All in One SEO: for search engine optimization such as managing meta on website content, as well as providing parameters related to SEO techniques used.
Yoast SEO: just like the previous plugins, Yoast SEO is also used to do optimization by providing parameters from each page.
Google Analytics Dashboard functions as a tracking engine for website visitors. Of course, you will need a Google Analytics account that can be accessed for free.
Contact Form 7 functions to receive messages from visitors. The plugin can also send emails from visitors to other emails like Gmail, but you have to do the settings on the SMTP Mail.
Such is a brief overview guide to creating websites with WordPress CMS. Hopefully, this short tutorial can help those of you who are building websites. Our advice, if you want to create a business website, you should use hosting and a private domain, we feel usually is not too expensive.
Understanding Physical Evidence in Marketing Mix
For those of you who are studying the marketing mix, you must be familiar with the term physical evidence. One element of the 7P marketing mix is a representation of the form of marketing that can be felt by the five human senses.
According to the expert’s main reference in the affairs of the Booms and Bitner marketing mix, physical evidence can be defined as an environment that allows the delivery of products and services. Including all concrete elements that can facilitate the performance and service of the company.
Distribution of Physical Evidence
The faces and feelings that emerge when we enter a restaurant are examples of how the atmosphere can affect customer tastes. This is inseparable from the facilities used such as available chairs, dining tables, and restaurant color tones selected.
Not only in the retail store layout determines the physical evidence factor in the marketing world. In application-based companies, for example, the menu layout contained in the application is part of physical evidence. In practice, this layout element is more focused on the ease of functions that can be accessed by customers rather than the feeling factor.
For product-based businesses, the company’s image is also determined by the appearance of the product such as packaging, build quality, and the like. From there, customers can assess the value of the company which is the main target of the branding element.
To better understand it, here is one infographic about the position of physical evidence with other marketing mix elements.
One thing to keep in mind, with the rise of sharing economy business models such as Gojek, Airbnb, Bukalapak, and the like, physical evidence is not always identified with concrete objects. Applications contained in the Play Store, for example, can also be said as physical evidence because from there we can feel the service through the visualization of the smartphone / pc screen. Therefore, the design and appearance of the application can also be a means of branding that must reflect the company’s character.
With the broader definition of physical evidence, a deeper analysis is needed according to the target market the company wants. The incompatibility of physical characters with market tastes will result in marketing efforts not running optimally.